If you live in New York City, you’ve probably seen the giant YouTube billboards in SoHo and posters scattered throughout the transit system. Over the past few years, the video sharing site has become less of a replacement for America’s Funniest Home Videos, to a career building tool for musicians, make-up artists, comedians and more. The site is littered with hopeful artists, some talented and some not, and standing out among the masses is harder than ever. But the tricky part comes with finding a balance between YouTube and real life – a task Megan & Liz have been battling with for the past two years.
The twin-sister duo joined YouTube in its prime and have built up an incredible following since. At one point in time, they were posting new covers every week on “Macer Mondays.” But as they were pushed into the pop/radio world, their videos became less frequent due to other commitments. Some fans embraced the lack of videos because there was promise of a full-length album from Megan & Liz, whereas others demanded fresh content on a weekly basis.
In 2012, Megan & Liz won the first ever Macy’s iHeart Radio Rising Star contest and got the opportunity to perform at the iHeart Radio Festival in Las Vegas that fall. Their single “Bad For Me” made its way into Top 40, they formed a partnership with Macy’s and American Rag, and performed at various radio shows across the country before headlining their first tour in the summer of 2013. Things seemed to only be moving forward for Megan & Liz until their label, Collective Sounds – a branch of The Collective Management, shut down in December.
Megan & Liz’s EP, “Simple Life” will be released June 3rd.